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August 21, 2025 2 min read
Healthy teeth and gums help pets eat comfortably, avoid bad breath, and reduce the risk of painful infections. Daily brushing is the gold standard. Even a few times a week can make a real difference.
A pet toothpaste (never human toothpaste)
A soft pet toothbrush or finger brush sized for your pet
A quiet spot, gentle handling, and a small reward after
Start slow. The goal is calm, short sessions that end on a win.
Introduce the taste. Offer a dab of pet toothpaste for your dog or cat to lick.
Lift the lip. Use one hand to lift the lip, the other to touch the outer teeth with the brush.
Small circles. Brush the outside surfaces of the upper teeth first. Short strokes are fine.
Build time gradually. Add more teeth over days and weeks until you reach 1–2 minutes.
Finish positive. Praise, pat, and a small treat if appropriate.
Keep sessions under 30–60 seconds and stop before your pet struggles. Try a different brush shape, softer bristles, or switch the time of day. For cats, a cotton bud can be a gentle starter.
Book a dental check if you notice bad breath, drooling, pawing at the mouth, bleeding gums, visible tartar, loose or broken teeth, or changes in eating.
Never use human toothpaste (it is not safe for pets).
Do not force the mouth open or brush the tongue.
If the gums bleed or your pet is in pain, stop and call your vet.
How often should I brush? Daily is ideal. Even 3–4 times per week helps.
Do dental chews replace brushing? Chews can help but do not replace brushing and vet dental care.
What age can I start? Start as soon as your puppy or kitten settles at home, using a very soft brush and gentle approach.
Does my pet still need a professional clean? Many pets do, especially as they age. Your vet will advise timing.
Need help with a home brushing plan? Contact us for one‑to‑one advice
Join our community of caring pet owners and get 10% off your first order.